Website · Brand guides · Logo suite · Presentations

Kevin Simms

Kevin is a communication and negotiation coach with a well-known brand and a long history. I keep that brand consistent across his website, logo files, guides and the on-screen presentations that back up his words in workshops and pitches.

StudioPRD
ClientCommunication and negotiation coach
WebsiteMoved to Rocketspark
BrandGuides and logo suite, reverse engineered
Visit kevinsimms.co.nz
Kevin Simms homepage Kevin Simms website, second view Kevin Simms website, third view Kevin Simms website, fourth view
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The website

Off WordPress, and easy for Kevin to run.

The old WordPress build was not mobile friendly. I moved the site to Rocketspark so Kevin can update it himself whenever he needs to.

His extensive blog is now simple to add to and manage, which keeps his articles fresh and working for search. The site leads with a clear "Winning Through Communication" message and testimonials from well-known NZ companies.

Platform migrationRocketsparkMobile friendlyBlog

On mobile

Built for the phone in your hand.

Clients look Kevin up on their phones, so every page is laid out for small screens.

Mobile homepage
Mobile page, second view
Mobile page, third view
Mobile page, fourth view

The brand

An established brand, kept intact.

Kevin's brand is recognised and has history, so the job was to preserve it, not reinvent it. The board brings its logo versions, colours and type together on one page.

Kevin Simms brand board: logo versions, K device, colour palette, typography and colour balance

Brand guides and logo suite

Reverse engineered, then written down.

Kevin had no brand guides and no logo suite, so I worked backwards from what already existed: his logo, website and printed material. The result is a 20-page guide and a numbered logo suite. The right file now exists for every job, and anyone from a printer to a web developer knows what to use and how.

Brand guides cover
Brand guides, 2026A living document with version and date on every page.
Logo, fonts and recommendations page
Logo and fontsEvery logo version and what each typeface is for.
Correct and incorrect logo use page
Correct and incorrect useClear dos and don'ts for the logo.
Brand in use: presentations and proposals page
Brand in usePresentations, proposals, web, email and cards.
Colour and typeClear space and minimum sizesLogo files for print, web and OfficeFavicon and social iconsFile types glossary
Need your brand pulled together? See Brand Rescue

Digital Christmas card

A warm note for his clients.

A yellow digital card for email and phone screens, in a landscape and a mobile version.

Digital Christmas card on Kevin Simms yellow
Screen version
Mobile version of the digital Christmas card
Mobile version

Presentations

Visuals that back up his words.

Most of my work for Kevin is on-screen presentations. They support what he says in his workshops and sessions, so the slides carry the point and he carries the room.

Most of these decks are confidential client work, so they are not shown here. I am happy to talk through how I build them.

Workshop decksOn-screen visualsPowerPointConfidential
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