Brand · Signage · Print · Social · Uniform

North Harbour Fish Market

A mainly wholesale seafood supplier to Auckland restaurants and retailers, starting from scratch. We created the brand, the colour scheme and the look of everything the business puts in front of people, from the weekend market stall to the polo shirts the reps wear into hotel meetings.

StudioPRD Pocket Rocket Design

ClientNorth Harbour Fish Market, wholesale seafood

WorkBrand identity, colour scheme, signage, business cards, stall backdrop, social posts, uniform

Public faceHobsonville Markets, Catalina Bay, weekends

The brief

Fresh off the boat, and professional.

North Harbour Fish Market sells mainly to restaurants and retailers. Its only public face is the stall at the Hobsonville Markets at Catalina Bay, a popular weekly fixture where the public can buy fresh off the boat product straight from the supplier.

The brand had to work for both audiences: friendly and appetising at the market, smart and businesslike in front of hotel and restaurant buyers.

Brand identityColour schemeSignageBusiness cardsStall backdropSocial postsUniform

The mark

Three fish, one line.

Three fish drawn on a single continuous line, with the name set around them. It works as a roundel or stacked, in colour on white or reversed out in white on a dark ground.

Harbour gradientAqua into deep blue

Harbour tealSignage and cards

Marine blueStall and signage

NavyUniform

The stall

An introduction at the counter.

At Hobsonville Markets the backdrop does the introducing: the logo, the web address and a compass over deep water. Every fish in the cabinet carries a price label.

The North Harbour Fish Market stall at Hobsonville Markets, with the blue branded backdrop behind the counter

The uniform

Smart enough for the meeting.

The reps visit some of Auckland's top hotel and restaurant chains, so they needed to look smart and businesslike in face-to-face meetings. We chose a navy polo with the logo kept small on the chest and sleeve, in white.

See it with the other apparel →

Everywhere it shows up

On the counter, the card and the feed.

Species cards and price labels for the stall, cards for the reps, signage for the premises, and promotions for Christmas.

North Harbour Fish Market species cards for snapper, bluenose, tarakihi, flounder, salmon, John Dory, hapuka and blue cod — **Species cards**One card for every species, with where it was caught and cooking tips. Every fish also carries a price label.

North Harbour Fish Market business cards, white and blue gradient — **Business cards**White with the fish line in aqua, and a deep blue reverse.

Three Christmas Orders social posts: one story and two square posts — **Social posts**Christmas orders promotion: a story and two square posts.

Cooked crayfish for Christmas poster: crayfish on a white plate over a teal board, from $60 — **Christmas crayfish poster**A big seller at Christmas. The cooked crayfish promotion on a teal board.

Cooked crayfish for Christmas poster: a crayfish held up over the sea, from $60 — **Christmas crayfish poster, second version**The same offer with a crayfish held up over the water.

Directory signLogo, web address and phone on the gradient panel.

North Harbour Fish Market fascia sign above the entrance — **Entrance fascia**A long, low sign above the roller door.